pictory.ai : Test, opinion and price

Pictory is an AI-powered video editing tool that aims to simplify the creation of rich visual content. In this article, I'll present my full review after testing Pictory from A to Z.

Home page overview

The home page gives a good idea of what Pictory offers. It's online software that lets anyone turn long-form content into short, easily shareable videos for social networks. AI seems to do much of the video-editing work for us

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Home page URL: pictory.ai

According to the description on their YouTube channel, Pictory is an online software that allows anyone to reuse their long-form content in the form of short, highly shareable videos for social networks.

Fonctionnalités

Here are the main Pictory features I've been able to identify:

AI-enhanced image editing

This feature offers AI-enhanced image-editing capabilities that allow users to transform ordinary photos into true visual masterpieces

AI analyzes uploaded images and applies various enhancements, such as color correction, image retouching and styling adjustments.

Pictory's strong point is that its AI technology can intelligently enhance images while preserving the photographer's original intent.

Creating video montages

Pictory's video editingfunction lets you create dynamic, engaging video sequences by combining photos, videos and music.

Users upload their multimedia files and arrange them on a timeline. AI suggests transitions, effects and rhythm adjustments to create a smooth video edit

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The main advantage is that Pictory automates the video editing process, making it accessible even to people with no professional experience.

Create videos from scripts in minutes

This feature generates professional-quality videos from script, with realistic AI voices, matching images and music in just a few clicks

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Users start with the article URL or enter the video script directly. They do a quick preview of the video to see how it renders. They generate the video once they're happy with their edit and let the AI work its magic

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Overall, Pictory automates the video creation process, making it accessible even without professional editing experience.

Creating videos from blogs in a flash

This function turns blog posts into captivating summary videos

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Users start by entering the URL of the blog post. They preview the video to see how it renders. They generate the video in MP4 format

Once again, Pictory automates video editing to make it affordable for everyone.

Automatic video captions

85% of videos on social networks are watched without sound. Pictory therefore automatically adds captions, increasing viewing time by up to 12%

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When the video is uploaded, Pictory's AI engine automatically transcribes it. The video can be generated and uploaded with captions embedded. The transcript can also be retrieved in various text formats

Once again, AI-driven automation makes the process accessible to all.

Registration process

Registration is simple:

  1. Go to the home page and click on “Register.”
  1. Enter your information (email, password, personal details)
  2. Complete any verification requested.
  3. Follow the initial setup to familiarize yourself with the platform.

Detailed user guide

Getting started:

  1. Go to the dashboard after registering
  2. Upload images or videos to your media library.
  1. Explore the features available in the menu.

To use AI image editing:

  1. Select “AI-enhanced editing” from the menu.
  1. Upload the image to be enhanced
  2. Adjust the parameters or let the AI choose.
  3. Review and save the enhanced image.

To create a video montage:

  1. Select “Video editing” from the menu.
  1. Upload video for editing
  2. Optimize according to your preferences or let the AI choose.
  3. Review and save the edited video.

To create a video from a script:

  1. Select source
  1. Review and edit the text summary
  1. Review and edit the video storyboard
  1. Add music and voiceover
  1. Choose a theme and customize brand settings
  1. Preview, generate and share video

Benefits

Here are Pictory's main advantages:

  • Faster content creation thanks to AI

Pictory's AI-driven approach accelerates content creation by automating complex editing processes.

Target audience: content creators, marketers, social network managers

Competitive advantage: Pictory's seamless integration of AI technology sets it apart by reducing the time needed to create content.

  • Professional quality without the steep learning curve of complex software.

Pictory's AI-enhanced editing allows users to achieve professional-quality visuals without the steep learning curve associated with complex editing software.

Target audience: beginners, people with little design experience

Competitive edge: Pictory's user-friendly interface and AI enhancements offer an accessible route to creating high-quality visuals, bridging the gap between beginners and design experts.

  • Consistency in the brand's visual identity

Pictory's AI-enhanced editing maintains visual consistency across branded media, ensuring a coherent and visually appealing image.

Target audience: marketing teams, companies with a strong visual identity.

Competitive advantage: AI-enhanced enhancements help create guideline-compliant brand visuals, reinforcing a cohesive visual identity.

  • Source of inspiration and creative sparks.

AI enhancements can serve as a source of inspiration, triggering creative ideas that users might not otherwise have thought of.

Target audience: creatives looking for fresh ideas, artists seeking new directions.

Competitive advantage: AI-enhanced editing offers users alternative visual possibilities, stimulating creative exploration.

  • Easy access to a wide variety of styles

AI-enhanced editing offers a wide range of styles, allowing users to easily experiment with different looks and aesthetics.

Target audience: designers, photographers, content creators

Competitive edge: AI enhancements offer a plethora of stylistic options, allowing exploration of diverse visual worlds without advanced editing skills.

Package analysis

Pictory offers various packages, from free to premium for teams:

Free package:

  • Free with limited functionality
  • All plans include all AI-enabled features, in-video text creation, automatic subtitling, 16:9, 1:1 or 9:16 ratios on in-video text, and full access to over 3 million licensed videos and images.
  • Limited number of voices.

Standard package (Monthly):

  • $23/mo.
  • 1 user per account, 30 videos per month, text-video projects up to 10 minutes, 10 hours of video transcription/month, editing of existing videos up to 1 hour, 3 customizable branding templates, 5000 music tracks, 34 AI text-to-speech voices.
  • 34 voices.

Standard package (Annual):

  • $19/month (15% discount for 1 year)
  • Save over 15%. 1 user per account, 30 videos per month, text-video projects up to 10 minutes, 10 hours of video transcription/month, editing of existing videos up to 1 hour, 3 customizable brand templates, 5000 music tracks, 34 AI text-to-speech voices.
  • 34 voices.

Premium package (Monthly):

  • $47/mo.
  • 1 user per account, 60 videos per month included, text-video projects up to 20 minutes, 20 hours of transcription/month, editing of existing videos up to 3 hours, 10 customizable branding templates, 10,000 music tracks, 60 AI text-to-speech voices, automatic voice synchronization, automatic video highlighting, Hootsuite integration, bulk upload of videos to CSV.
  • 60 voices.

Premium package (Annual):

  • $39/month (15% discount for 1 year)
  • Save over 15%. 1 user per account, 60 videos per month included, text-video projects up to 20 minutes, 20 hours of transcription/month, edit existing videos up to 3 hours, 10 customizable branding templates, 10,000 music tracks, 60 AI text-to-speech voices, automatic voice synchronization, automatic video highlighting, Hootsuite integration, bulk CSV video upload.
  • 60 voices.

Team Package (Monthly):

  • $119/month
  • All Premium PLUS features, 3 users per account, 90 videos per month included, text-video projects up to 30 minutes, 20 customizable branding templates, 15,000 music tracks, sharing and collaboration features.
  • All voices unlocked.

Team Package (Annual):

  • $99/month (15% off for 1 year)
  • Save over 15%. All Premium PLUS features, 3 users per account, 90 videos per month included, text-video projects up to 30 minutes, 20 customizable branding templates, 15,000 music tracks, sharing and collaboration features.
  • All voices unlocked.

The standard $23/month package seems to offer very good value for money for the majority of users.

Use cases

Here are some Pictory use cases:

Visuals for social networks

Pictory is ideal for influencers, small businesses and content creators looking to enhance their social networking presence with eye-catching visuals.

Teachers and trainers can take advantage of AI-enhanced editing to create visually engaging materials for educational purposes. AI-enhanced editing can help design effective presentations, infographics and teaching aids

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Branding and marketing materials

AI-enhanced visuals are useful for businesses and marketers to create professional brand visuals and marketing materials. AI-enhanced visuals can enhance brand identity

Promotion d'événements

Event organizers can use AI-enhanced editing to create eye-catching promotional visuals and invitations. AI-enhanced editing can help create impactful visuals

User experience

<h2>User experience</h2>

Pictory's interface seems intuitive overall, with a few areas for improvement:<h3>AI image editing</h3>

Strengths:

  • Intuitive controls
  • Real-time previews
  • User-friendly presets

Weak points:

  • Limited manual control

<h3>Creating video montages</h3>

Highlights:

  • Drag-and-drop workflow
  • Transitions library
  • Text overlay and captions

Weak points:

  • Limitations in advanced editing

<h3>Creating videos from scripts</h3>

Highlights:

  • Rapid AI generation
  • Automatic file matching
  • Ease of use

Weak points:

  • Préférences limitées

<h3>Creating videos from blogs </h3>

Highlights:

  • Simplified transition editing
  • Better referencing
  • Reduced bounce rates

Weak points:

  • Limited preferences

<h3>Automatic video captions</h3>

Highlights:

  • Automatic speech recognition
  • Extended viewing time
  • Extended audience

Weak points:

  • Limited preferences

AI proves very useful for speeding up complex video editing tasks. Some limitations exist, however, in advanced customization.

<h2>Conclusion</h2>

My overall impression is very positive. Pictory offers an innovative solution for creating stunning visual content without advanced editing expertise. The tool enhances content creation with AI-augmented tools, ushering in a new era of visual storytelling

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I highly recommend Pictory to non-professional video editors! The value for money of the Standard package is excellent. The use cases are varied, from promotion on social networks to the creation of educational media. Although there are a few limitations, the interface and functions are easy to use.

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